All About Online Shopping Coupons

Discounts and shopping coupons are the age-old method of marketing and promoting gods and services. Now with the advent of new-age digital market, to open in new window these coupons have also become digital. These digital coupons or online shopping coupons work in the same way as that of the old-school coupon that we used to collect from magazines and other sources. The only thing that has changed is the method and source of collecting such coupons.

The online shopping coupons come in various ways like discount coupons, gift vouchers, cash-back coupons and the like. Whatever form it might take, these digital coupons are sure to give you a monetary benefit. With the emergence of newer technology and mode of shopping, these coupons keep taking updated avatars to be compatible with any form of virtual shopping.

 

Why Coupon Campaigns?

Why do mostly all the online retailers and stores roll out various types of shopping coupons and other offers? It is a known and widely accepted fact that the e-commerce market is soaring greater heights with more and more number of people turning towards online trading.

 

When such is the case what is the necessity to roll out these promotional campaigns?

Well when the number of players in a certain industry keeps increasing, there is definitely going to be tough competition to acquire new customers and to retain the old ones. When a co-player in the market rolls out special offers to differentiate himself from the rest of them and to attract customers, the other players are actually bound to come up with newer and better attractions. This has indeed created a healthy competitive environment and has resulted in greater benefits for the shopper.

 

How does this Online Shopping Coupon help the online stores?

We all know that customers are highly benefited by these shopping coupons, but apart from customer procurement what are the other major benefits that the online retailers get out of this concept of providing shopping coupons?

  • Increased Customers means Increased Sales
  • Procurement of fresh customers
  • Retaining old customers
  • Generate interest to shop more often
  • Helpful when a new product has to be launched
  • Create brand value
  • Get active business from all segments of customers.
  • Helps to clear stock through stock clearance and flash sales
  • Create a good rapport and bondage with the customers

 

Risks attached to Online shopping Coupons:

Online shopping coupons are sure to provide benefits to both the buyer and seller, but it still has some drawbacks and risks attached to it that might affect both of them as well.

 

Risks attached to the seller:

  • Reduced margins
  • Shoppers develop a habit of seeking rebates and discount all the time and they don’t tend to shop without any offers.
  • Emergence of many mediator companies that provide coupon codes of a retailer on their sites and this further lowers the seller’s margin, since they have to pay a certain percentage of sale referred through them as a commission.
  • Providing lot of discount coupons will in a way damage the reputation of the company. People tend to loose interest.
  • A wrong selection of a coupon affiliate might do greater harms to the online retailer.

 

Risks attached to buyers:

  • With so many coupon codes available on the web, people tend to spend a lot of time searching for them. Even if they find one, they keep on searching in an effort to find a better one.
  • Just because they have a coupon they tend to purchase more and even when there is no requirement for the particular product they tend to purchase just to use their coupon codes.

 

Important things to be considered while issuing a shopping coupon:

When a company decides to issue shopping coupons for its customer, great caution and care has to be exercised to reap desired benefits.

  • A company has to design coupons according to the products it deals with and according to the customer preferences and needs.
  • Use options like unique codes and coupon switches to eliminate duplicate coupons.
  • Apply proper validity to coupons and try to keep the validity short-term to induce an urge to use them soon.
  • See to that the amount spent on coupons and other types of promotions are always under control and do not exceed the profits realized from these efforts. At the end of the day, it is monetary profits that are required.
  • Select and appoint authorized, reliable and trustworthy coupon affiliate partner.

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THU 14 November, 2015

Why Coupon Campaigns

Why do mostly all the online retailers and stores roll out various types of shopping coupons and other offers?

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THU 14 November, 2015

How does this Online Shopping Coupon

We all know that customers are highly benefited by these shopping coupons, but apart from customer procurement

image
THU 14 November, 2015

Risks attached to Online shopping Coupons

Online shopping coupons are sure to provide benefits to both the buyer and seller, but it still has some drawbacks and risks

image